🇸🇦 +966 58 195 4137 🇺🇸 +1 (202) 909-5867 ✉ info@strxnow.com
EN · العربية
Enterprise Solutions Provider · Jeddah, Saudi Arabia

We build the digital operating systems that run modern businesses.

STRX designs, implements and operates Odoo & ERPNext platforms, enterprise websites & mobile apps, and bilingual AI call centers — with the delivery discipline of a contracting company.

Fixed-scope contracts — no surprise billing
15% VAT-ready invoicing & Arabic reports
Native Arabic RTL, bilingual by default
Hosting inside the Kingdom or your cloud
erp.strxnow.com — Executive Dashboard
STRX unified executive dashboard — sales, inventory and finance in real time
ERP Core OnlineOdoo 19 · ERPNext 15
AI Agent AnsweringArabic · English · 24/7
3 Regions ConnectedKSA · USA · EGYPT
15+Years combined delivery
6Industry ERP suites
45–60Days typical go-live
EN·ARBilingual engineering
0License fees · open source
01 · The Problem We Solve

Profit leaks in the gaps between systems.

Most businesses don't have a software problem — they have a fragmentation problem. Sales, operations, inventory and accounting each live in a different tool, and the losses hide in between.

LEAK 01

Double data entry

The same numbers typed at the counter, then re-typed by the accountant — errors compound at every step.

LEAK 02

Unknown true costs

Nobody knows the real cost of a product, dish or service this week — pricing runs on guesswork.

LEAK 03

Inventory drift

Counts never match the books; variances get written off monthly with no accountable owner.

LEAK 04

Missed customers

Calls ring unanswered at peak hours; WhatsApp orders live in a phone, invisible to the business.

LEAK 05

Blind management

Owners see the numbers weeks after month-end close — decisions made in the rear-view mirror.

LEAK 06

Compliance risk

VAT filings assembled from spreadsheets, with no audit trail behind the figures.

STRX closes every one of these gaps on one platform, one database, one accountable partner.

Diagnose My Operation — Free
02 · Core Practices

Four practices. Full stack. Single accountability.

From the ERP core to the customer-facing AI agent — engineered, integrated and supported by one team, so nothing falls between vendors.

Odoo & ERPNext Solutions

Implementation, deep customization, migration and managed hosting on the world's two leading open-source ERPs — Saudi-ready from the first configuration.

  • Full-cycle implementation & module configuration
  • 15% VAT invoicing & Arabic financial reports
  • Multi-company, multi-branch, multi-currency
  • Legacy data migration with validation
  • Custom modules, workflows & approvals
  • REST API integrations with any system
ODOO 19 · ERPNEXT 15 · FRAPPEDiscuss your ERP →

Websites, Apps & SaaS Platforms

Corporate websites, e-commerce, custom SaaS products and mobile applications — built on modern stacks and wired directly into your ERP core.

  • Enterprise websites & landing systems
  • E-commerce with live inventory sync
  • Custom SaaS platform engineering
  • iOS / Android application builds
  • Bilingual UX — Arabic RTL & English
  • Performance, SEO & analytics baked in
NEXT.JS · NESTJS · POSTGRESQLScope your build →

AI Call Center & Voice Agents

Bilingual Arabic/English AI agents that answer every call, take orders, book appointments and follow up — powered by our Koolyum platform, 24 hours a day.

  • AI voice agents over phone lines
  • WhatsApp Business & web chat channels
  • Order intake synced to POS & ERP
  • Appointment booking with live calendars
  • Call summaries, transcripts & analytics
  • Human hand-off rules you control
KOOLYUM PLATFORM · VOICE AIHear a live demo →

Managed IT & Infrastructure

Secure hosting inside the Kingdom or on your own cloud, hardening, monitoring and long-term SLAs — the managed services formerly under TelNova US, now unified under STRX.

  • KSA-resident or private-cloud hosting
  • SSL, firewalling & security hardening
  • Automated backups & disaster recovery
  • 24/7 monitoring & incident response
  • Device & endpoint management
  • Defined SLAs: P1 in 30 minutes
NGINX · DOCKER · UFW · SLA-BACKEDReview your infrastructure →
02B · Infrastructure & Field Services

Complete IT services — from the cable to the cloud.

Beyond software, STRX delivers the physical and operational IT layer: infrastructure, networks, security, communications and 24/7 managed care — designed, installed and supported on site across the Kingdom.

🖧

IT Infrastructure Solutions

  • IT infrastructure design & implementation
  • Server room & data center setup
  • Structured cabling
  • Server deployment & administration
  • Infrastructure upgrades
🌐

Networking Solutions

  • LAN / WAN design
  • Router & switch configuration
  • Enterprise Wi-Fi
  • VPN solutions
  • Network monitoring & optimization
🛡

Cybersecurity Solutions

  • Firewall deployment
  • Endpoint protection
  • Email security
  • MFA implementation
  • Security assessments & vulnerability management

Cloud Solutions

  • Microsoft 365 & Google Workspace
  • Azure, AWS & Google Cloud
  • Email & data migration
  • Cloud server management
  • Licensing & tenant governance
📹

CCTV & Security Systems

  • CCTV design & installation
  • Remote monitoring
  • Access control systems
  • Time & attendance systems
  • Maintenance & support

IP Telephony & Unified Comms

  • IP PBX deployment
  • VoIP solutions
  • Video conferencing
  • Branch connectivity
  • Communication system support
🕑

Managed IT Services

  • 24/7 IT support
  • Remote & onsite support
  • Preventive maintenance
  • IT asset management
  • Annual maintenance contracts (AMC / SLA)
💾

Backup & Disaster Recovery

  • Automated backup solutions
  • Disaster recovery planning
  • Data restoration
  • Business continuity
  • Backup monitoring
🧭

IT Consulting & Digital Transformation

  • IT assessments
  • Technology roadmaps
  • Digital transformation strategy
  • Infrastructure optimization
  • Project management
03 · The STRX Platform Approach

One core. Every channel. Zero silos.

Every STRX deployment follows the same architecture: a single open-source ERP core, with every customer channel and every back-office function reading and writing to one database — in real time.

/01

Channels feed the core

POS, online ordering, QR menus, WhatsApp and AI voice agents all post into the same orders pipeline.

/02

Operations stay synchronized

Kitchen or production screens, inventory, purchasing and delivery move on live data — no re-keying, no radios.

/03

Finance writes itself

Every sale, payment and stock move posts its own accounting entry — VAT returns ready without month-end panic.

/04

AI works on top, not beside

Forecasting, document reading and anomaly alerts run as modules on your infrastructure — your data never trains third-party models.

STRX unified platform — POS, kitchen, inventory, accounting and WhatsApp connected to one intelligent core
04 · Industry Suites

Deep vertical expertise, pre-engineered.

Each suite runs on Odoo Community 19 and carries the lessons of real deployments in the Kingdom — you start from a working system, not a blank platform.

Restaurants FLAGSHIP
Clinics & Medical SUITE
Laundries SUITE
Gas Stations PLATFORM
Construction CORE DNA
Retail & E-commerce PLATFORM

Restaurant ERP Suite

The complete digital operating system for restaurants — from point of sale to the balance sheet.

Restaurant ERP ecosystem — POS, kitchen display, inventory, delivery, dining and finance connected
12+Integrated apps
6–10 wksSingle-branch go-live
Gram-levelRecipe costing
Touch POS built for rush hour, offline-resilient
Kitchen display with station routing & prep timing
Recipe costing at live purchase prices
Multi-warehouse inventory with expiry control
QR table ordering & branded online ordering
Loyalty tiers, gift cards & targeted campaigns
Request the Restaurant Demo

Clinic ERP Suite

One platform from booking to collection — EMR, resource scheduling, deposits and per-service profitability.

4–8 wksClinic go-live
PDPLAligned governance
Per-serviceProfitability
Unified electronic patient file across branches
Smart scheduling of doctors, rooms & devices
No-show reduction with automated reminders
Deposits tied automatically to final invoices
Consumables charged to each session's cost
Role-based access with full audit trail
Request the Clinic Demo

Laundry ERP Suite

Barcode-tracked pieces, disciplined production lines and corporate contracts — from receipt to delivery.

4–8 wksBranch go-live
6-stageProduction line
Per-orderTrue costing
Barcode / QR identity for every order & piece
Standard times & live load per station
Chemical & consumable cost per order
Hotel, hospital & uniform contract tracking
WhatsApp ready-for-pickup notifications
Branch-level P&L without month-end waiting
Request the Laundry Demo

Gas Station Management

Shift-controlled fuel operations with reconciliation and multi-station finance on one platform.

Per-shiftReconciliation
Multi-siteConsolidation
LiveCash position
Pump & tank reconciliation every shift
Fuel inventory with variance alerting
C-store POS integrated with fuel sales
Attendant accountability per shift
Multi-station consolidated reporting
Arabic owner dashboards, daily
Request the Station Demo

Construction & Contracting ERP

Our home industry — BoQ-governed project ERP with procurement discipline and phase-level cost control.

BoQHard-stop control
WIPBy project phase
P6-awarePlanning
BoQ governance that blocks over-budget spend
Project costing & WIP by phase and site
Subcontractor & retention management
Equipment, fleet & site logistics tracking
Primavera-aware planning integration
Owner dashboards per project, in Arabic
Request the Construction Demo

Retail & E-commerce Platform

Unified commerce — one catalog, one inventory, one ledger, in store and online.

OmniPOS + online
LiveMargins per SKU
MultiBranch replenish
POS with barcode operations & promotions
Online store synced to live stock
Purchase planning & supplier scoring
Loyalty & profiles across all channels
Inter-branch transfers & replenishment
Real-time margin per product & branch
Request the Retail Demo
05 · Engineering Stack

Open, proven, and owned by you.

We build on the same open-source technologies that run critical systems worldwide — no per-user license fees, no vendor lock-in, hosted where you decide.

ERP Core

Odoo Community 19

The world's most deployed open-source ERP.

ERP Core

ERPNext 15 / Frappe

Full-stack open ERP for complex operations.

Database

PostgreSQL / MariaDB

Bank-grade reliability under load.

Backend

Python · NestJS

Readable, auditable business logic.

Frontend

Next.js · OWL

Fast, modern, bilingual interfaces.

Infrastructure

Docker · Nginx · TLS

Portable, hardened, reproducible deploys.

Messaging

WhatsApp Business API

Receipts, alerts and campaigns at scale.

Intelligence

AI Services · Koolyum

Voice agents, forecasting, document reading.

NO LICENSE FEES PER USER · NO VENDOR LOCK-IN · HOSTED IN-KINGDOM OR IN YOUR CLOUD
06 · Delivery Methodology

Contracting discipline, applied to software.

Defined phases, formal sign-offs, hands-on training and go-live under STRX supervision — the same governance we bring from the contracting world. No big-bang launches, no drama.

PHASE 01

Discover & Scope

Field analysis of your operation; scope, timeline and price locked before any build.

WK 1 · SIGNED SCOPE
PHASE 02

Configure & Customize

Platform shaped to your workflows, taxes, branches, prints and reports.

WK 2–4 · WALKTHROUGH
PHASE 03

Pilot & Test

Real transactions in a staging environment before anything is approved.

WK 5 · UAT SIGN-OFF
PHASE 04

Train & Launch

Arabic/English training on site; go-live with STRX engineers present on day one.

WK 6–8 · GO-LIVE
PHASE 05

Support & Improve

Hyper-care after launch, then SLA-backed support and a growth roadmap.

ONGOING · SLA

Response SLAs, in writing: P1 critical issues answered in 30 minutes with a 4-hour resolution target · P2 in 2 hours · P3 within 8 working hours — customizable per contract.

See a Sample SLA
07 · Why STRX

What working with us actually feels like.

One accountable partner

Software, customization, training, hosting and support — one contract, one throat to choke, delivered and warranted like a construction handover.

🇸🇦

Built for the Saudi market

Not translated after the fact — engineered from the first line for Arabic RTL, 15% VAT, Hijri dates, Ramadan hours and multi-branch structures.

Open source, zero lock-in

You own the platform and the data. No per-user license fees, no forced upgrades, and any qualified team could take over — though none has needed to.

Cross-border engineering

Saudi presence with engineering depth in Egypt and US operations — senior capacity at regional cost, in your timezone.

Vertical, not generic

Six pre-engineered industry suites mean your project starts from a working system shaped by real Kingdom deployments — not a blank ERP.

AI that pays rent

Our AI answers phones, reads supplier invoices and forecasts demand — measurable operational work, not a chatbot bolted onto a brochure.

08 · Delivery Network

Jeddah-led. Globally powered.

STRX delivers through an established three-country network — Saudi presence and accountability, with international engineering depth behind it.

🇸🇦 HEADQUARTERS · JEDDAH

STRX Contracting Company

Client delivery, field deployment, training and Kingdom-wide support — governed with contracting-grade project discipline.

www.strxnow.com
🇪🇬 ENGINEERING PARTNER · EGYPT

TelNova Solutions

Dedicated development center for Odoo, ERPNext, web and platform engineering — Arabic-first technical talent at scale.

telnovasolutions.com
🇺🇸 TECHNOLOGY PARTNER · USA

Kool Home Inc.

US operations, Clover & Heartland POS integrations, and the Koolyum AI voice platform powering our call-center agents.

koolhomeinc.com
09 · Common Questions

Decision-makers ask us these first.

How much does an Odoo or ERPNext implementation cost?
It depends on modules, branches, users and customization depth. Every STRX engagement is fixed-scope: after a free discovery session we lock the scope, timeline and price in writing before any build starts — no hourly surprises, no scope creep. Most single-location deployments land well below what proprietary ERP vendors charge for licenses alone.
How long until we go live?
A typical single-branch deployment goes live in 45–60 days across our five delivery phases. Multi-branch groups launch in waves, region by region, so the business never stops. Complex custom platforms are scheduled per the signed scope.
Is the platform ready for Saudi VAT and Arabic?
Yes — 15% VAT invoicing, tax reports and Arabic financial statements are foundations of every deployment, not add-ons. Interfaces are fully bilingual with native RTL, and Hijri dates and Ramadan operating hours are supported out of the box.
Where is our data hosted, and who owns it?
You choose: Saudi-resident cloud, your own servers, or your preferred cloud provider. Because the stack is open source, you own the platform and the data outright — there are no per-user license fees and no vendor lock-in. AI modules run on your infrastructure; your data never trains third-party models.
What does the AI call center actually do?
A bilingual Arabic/English AI agent answers your phone, WhatsApp and web chat around the clock: it takes orders that post straight into your POS/ERP, books appointments against live calendars, answers menu or service questions, and hands off to a human by rules you define. You receive transcripts, summaries and analytics for every conversation.
What happens after launch?
Launch is the midpoint, not the end. You get an intensive hyper-care period with STRX engineers, then a written SLA (P1 response in 30 minutes) covering support, maintenance, backups and updates — plus a roadmap of improvements as your operation grows.
Start a Conversation

Book your free executive demo.

Tell us about your operation. Within days we'll prepare a demo environment with your services, your branches and your numbers — then walk you through it in Arabic or English.

Email info@strxnow.com
KSA +966 58 195 4137
USA +1 (202) 909-5867
HQ Jeddah · Kingdom of Saudi Arabia

Response within 24 hours · No commitment, no sales pressure